1. What are cookies
Cookies are small text files that websites save on your device (computer, tablet, smartphone) while you browse. They help the site work, remember your preferences or collect statistical information.
In addition to cookies, we also use similar technologies such as tracking pixels and local storage: for the purposes of this policy, we treat them all as cookies.
2. Cookie categories
We've split cookies into three categories. Only necessary cookies are activated automatically: analytics and marketing cookies only fire after your explicit consent through the banner.
2.1 Necessary cookies
Essential for the operation of the site. Require no consent.
| Cookie | Purpose | Duration | Ownership |
|---|---|---|---|
| lang_pref | Stores the user's chosen language | 1 year | EcomRules (first party) |
| ecr_consent | Stores the choices made in the cookie banner | 1 year | EcomRules (first party) |
2.2 Analytics cookies
Allow us to understand how users interact with the site in aggregate form. Activated only with your consent.
| Cookie | Purpose | Duration | Ownership |
|---|---|---|---|
| _ga | Google Analytics user identifier | 2 years | Google LLC (USA) |
| _ga_* | Google Analytics 4 session state | 2 years | Google LLC (USA) |
2.3 Marketing cookies
Used to measure ad campaign effectiveness and show you relevant ads. Activated only with your consent.
| Cookie | Purpose | Duration | Ownership |
|---|---|---|---|
| _gcl_au | Google Ads conversions | 90 days | Google LLC (USA) |
| _fbp | Facebook Pixel browser identifier | 90 days | Meta Platforms Inc. (USA) |
| _fbc | Facebook Ads click tracking | 90 days | Meta Platforms Inc. (USA) |
3. Consent management
On your first visit, a banner appears that lets you:
- Accept all cookies,
- Reject all non-necessary cookies,
- Customize your choice by category.
You can change your choice at any time by clicking the "Manage cookies" link in the site footer. Withdrawing consent does not affect the lawfulness of processing based on consent before withdrawal.
4. Data transfers to third countries
Google and Meta cookies involve transfers of data to the United States. These companies are self-certified under the EU-US Data Privacy Framework (DPF), which guarantees a level of protection recognized as adequate by the European Commission and the FDPIC.
5. How to disable cookies from your browser
In addition to our banner, you can manage cookies directly from your browser settings. The procedure varies by browser:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions
Disabling necessary cookies may compromise the functioning of the site.
6. Additional information
For more information on the processing of your personal data, see our Privacy Policy.
For any questions: info@ecomrules.com.