Google & Meta Ads Campaigns

    Every franc spentmust bring aclient.

    We run Google Ads and Meta Ads campaigns for SMBs in Ticino. Budget tracked to the cent, measurable results, zero waste.

    CHF 42’184wasted today in Ticino on campaigns without strategy
    The problem

    Where is your money going?

    70%
    of ad budget is wasted without a strategy

    You're burning money

    Instagram boosts, DIY campaigns, budget with no logic. Every month you spend, but you don't know what's working and what isn't.

    0
    qualified leads this month from ads

    Lots of clicks, zero clients

    The problem isn't traffic. It's that you're paying to send the wrong people to a page that doesn't convert.

    5x
    more expensive to acquire a client without data

    No data, no control

    You don't know what a client costs you. You don't know which campaign works. You decide on gut feel instead of numbers.

    47%
    of SMBs stop running ads within 3 months

    You've already tried and it didn't work

    An agency ran your ads. You spent, results didn't come, they blamed the budget.

    Comparison

    Google Ads vs Meta Ads.

    Google Ads

    Catch who's searching now

    Aware demand. The client has already decided to buy

    Results from day 1

    First leads arrive within 48-72 hours of launch

    High intent, high conversion

    Higher cost per click, but every click is worth more

    Targeted keywords

    You show up exactly when someone searches for your service

    Ideal for

    Dentists, hotels, plumbers, lawyers, medical practices

    VS
    Meta Ads

    Reach people who don't know you

    Latent demand. Build the need in the feed

    3-level funnel

    Discovery, interest, action. Each stage has its own message

    High volume, low cost

    Low cost per impression, ideal for awareness and retargeting

    Creative that stops the scroll

    Video, carousel, stories. Native formats for every platform

    Ideal for

    Restaurants, gyms, e-commerce, EMS studios, beauty clinics

    How we work

    From strategy to results.

    01

    Analysis

    We study your market, your competitors and your ideal client. We figure out where to spend and where not to.

    02

    Strategy

    We define budget, channels, messages and measurable goals. Every campaign has a precise reason to exist.

    03

    Creative

    Ads written to convert, dedicated landing pages, visuals that stop the scroll. No templates.

    04

    Launch

    Tracking set up, campaigns live, first data in 48 hours. Everything tracked from the first click.

    05

    Optimization

    Every week we read the data, cut what doesn't work, double down on what does.

    Results

    Real numbers, real clients.

    We don't sell impressions. We sell clients.

    Centro Odontoiatrico Idea

    +200'000 CHF in the first 12 months

    Google Ads + Meta Ads. From zero online presence to primary patient acquisition channel.

    0K+
    CHF generated
    0x
    ROAS
    0
    CHF / patient
    Centro Sportivo Minusio

    From 10 to 300 leads in 60 days

    Meta Ads with 3-level funnel. Dedicated landing page. Automated follow-up on WhatsApp.

    0+
    leads
    0
    CHF / lead
    0%
    conversion
    My Dental Clinic SA

    4 treatment plans accepted in 90 days

    Implant plans from 7'000 to 14'000 CHF each. Google Ads Search for aware demand. Content funnel to build trust before the visit.

    0
    plans accepted
    ~0K
    CHF avg value / plan
    0K+
    CHF generated in 90d
    Who we serve

    Sectors we serve in Ticino.

    Hotels and tourism

    Google Ads for people searching 'hotel Locarno'. Meta Ads for travelers planning vacations. Direct bookings, no commissions.

    Restaurants

    Local Instagram campaigns to fill tables on slow days. Google Maps ads for 'restaurant near me'.

    Real estate

    Every property in front of the right buyers. Facebook lead ads to collect inquiries, Google for active searchers.

    Medical practices

    The patient searches 'dentist Lugano' on Google. With the right ads, you're the first result. Cost per patient tracked.

    SMBs and trades

    Local campaigns on tight budgets. Quote requests coming in while you work. Google for demand, Meta for awareness.

    Freelancers

    Lawyers, consultants, coaches. Google Ads and Meta to position you as the go-to name in your niche.

    TRANSPARENCY
    What sets us apart

    We don't run ads. We build systems.

    01

    Every franc tracked

    You know exactly what you spent, how many leads you got and what each one cost. Real-time dashboard, real numbers.

    02

    Landing pages included

    We don't send paid traffic to a generic site. Every campaign has its own page built to convert.

    03

    No annual contracts

    If it doesn't work, you stop. We work month to month because results should convince you, not a contract.

    04

    Continuous optimization

    Ads aren't set and forget. Every week we analyze, cut, test. Cost per client drops month after month.

    FAQ

    Common questions about ad campaigns.

    It depends on the sector and keyword competition. For an SMB in Ticino, ad budgets between 500 and 3'000 CHF per month are realistic. Management fees are on top. We'll tell you the sensible minimum budget for your case in the first call.

    You can start with 300-500 CHF per month in ad budget for local campaigns. For consistent results we recommend at least 1'000 CHF. Management cost is separate and depends on strategy complexity.

    Google Ads: first leads arrive within 48-72 hours of launch. Meta Ads: it takes 2-3 weeks for the algorithm to learn. Stable, optimized results in 60-90 days for both.

    Depends on your client. If they actively search for you on Google (dentist, plumber, hotel) go Google Ads. If they need to discover you exist (new restaurant, EMS studio) go Meta Ads. Often the answer is both, with different roles.

    Technically yes. But it's like doing your own accounting: you can, but the mistakes probably cost more than you save. The platforms change constantly. We work on them every day.

    We analyze the data, change strategy, test new approaches. If after a reasonable period the numbers don't hold up, we tell you and advise how to proceed. We don't keep live campaigns that burn money.

    Always. Sending paid traffic to a generic site is the fastest way to burn money. Every campaign has its own page built to convert, with full tracking.

    Shared real-time dashboard. You see what you spent, how many leads you got, what each one cost. Monthly report with analysis and next steps.

    Want to know where
    you're losing money?

    15 minutes. You tell us what you've tried and what didn't work. We tell you where you're losing budget and how to get it back. If we can't help you, we'll say so straight away.

    Book 15 minutes

    No quotes over the phone. Just listening and concrete advice.