Google Ranking

    Your competitor shows up before you.Not because they're better.

    Every day someone in your area searches for exactly what you offer. They type "dentist Locarno", "restaurant Lugano", "plumber near me" into Google. And they find someone else.

    We make sure they find you. Without paying for every single click.

    G
    dentist locarno
    About 45,200 results
    1Your competitor No. 1
    2Your competitor No. 2
    3Your competitor No. 3
    4Your competitor No. 4
    5Your competitor No. 5
    6Your business
    1Your businessYou
    2Your competitor No. 1
    3Your competitor No. 2
    4Your competitor No. 3
    5Your competitor No. 4
    6Your competitor No. 5
    How we work

    A few things we believe.

    01

    We don't sell positions.

    No one can guarantee first place on Google. Anyone who promises it is lying or doesn't know what they're talking about. We guarantee a method, transparency on results, and work that improves month after month.

    02

    We don't do technical SEO for its own sake.

    Keywords, meta tags, site speed are tools, not goals. The goal is to bring you clients. If a keyword has volume but doesn't bring leads, we're not interested.

    03

    We don't work for the algorithm.

    We work for the people searching for what you offer. Google rewards those who answer real questions well. Not those who stuff pages with repeated keywords like it's 2010.

    04

    We don't disappear after setup.

    SEO isn't a project you deliver and forget. It's a continuous process. Every month we analyze, optimize, publish. If we're not improving, we change strategy.

    05

    We don't ask you to understand SEO.

    We ask you to tell us about your business. How you work, who your clients are, what makes you different. We handle the rest. We update you every month with numbers you understand.

    06

    We don't accept everyone.

    We work with businesses that have a real service to offer and the patience to build something that lasts. SEO isn't for those who want results tomorrow. It's for those who want to stop depending on ads in six months.

    The problem

    You're on Google. But no one sees you.

    Your site exists. It's probably well built, too. But existing isn't enough. If you're not among the top results for the searches that matter in your area, you don't exist for your potential client. And the problem doesn't solve itself. The more time passes, the more your competitor piles up an advantage.

    0%
    of people never go past the first page

    If you're not on page one, you don't exist

    Three out of four clicks happen on the first page of Google. Page two picks up the crumbs. Page three picks up nothing.

    0%
    of Google searches have local intent

    Your client is searching in your area. Right now.

    "Dentist Locarno", "restaurant near me", "plumber Lugano". Nearly half of Google searches have local intent. If you don't show up, your competitor does.

    0
    CHF you pay for each organic click

    Organic traffic has no cost per click

    Unlike ads, every visit from Google costs you nothing. Build once, reap for years. Ads stop working the day you stop paying. SEO doesn't.

    0%
    of traffic goes to the top 3 results

    Showing up isn't enough. You have to be on top.

    The first result takes 30% of clicks. The second 15%. The third 8%. From fourth down they split the rest. The difference between third and tenth is the difference between a ringing phone and a silent one.

    How SEO works

    From search to result.

    Local SEO

    Most of your clients search for you in your area. We optimize your Google Business profile, build local citations, work on reviews. So when someone searches for your service in your city, they find you.

    On-page SEO

    Every page on your site has to tell Google exactly what it's about, who it's for, and why it's relevant. Titles, structure, content, speed, mobile. We don't stuff pages with keywords. We build them around the questions your clients actually ask.

    Content

    Google rewards those who answer questions better than the rest. We write articles, guides, FAQs that position your site as the best answer for searches in your industry. Not content to fill the blog. Content that brings qualified traffic.

    Technical SEO

    Load speed, site structure, sitemap, structured data, proper indexing. Things your client doesn't see but Google measures very precisely. If your site is slow or poorly structured, Google penalizes it.

    The comparison

    SEO or Google Ads? The wrong question.

    Google Ads

    Google Ads is a faucet. Open it, traffic comes. Close it, traffic stops. It's perfect when you need leads now, today, this week. But every click has a cost. And that cost never goes down.

    SEO

    SEO is an investment. The first months you build. From month three or four you start seeing movement. From month six results become consistent. And from there, every month that passes your cost per client drops, because organic traffic costs you nothing per click.

    Our process

    How we work.

    01

    Audit and analysis

    We analyze your site, your competitors, the searches your potential clients run in your area. We figure out where you are, where you should be, and what it takes to get there.

    02

    Strategy

    We define the keywords to target, the content to create, the technical fixes to make. Not an endless list: the 10 to 20 actions with the biggest impact in the next 3 months.

    03

    Optimization

    We work on the site: structure, titles, meta descriptions, speed, structured data, internal links. We optimize your Google Business profile. Every intervention is documented.

    04

    Content

    We publish articles and pages built for the searches that matter in your industry and your area. Written for people, not for the algorithm. But with the structure the algorithm rewards.

    05

    Reporting and growth

    Every month we review what improved, what didn't, and what to do next. Real numbers: rankings, traffic, leads. If something isn't working, we change approach.

    Timeline

    What you can expect.

    SEO doesn't deliver results tomorrow. But it delivers results that last. Here's a realistic timeline.

    Month 1-2

    The foundations

    Full audit, technical fixes, Google Business profile optimization, first keywords ranking. The site starts speaking Google's language.

    Month 3-4

    The first signals

    Impressions rise on Google, first front-page positions for local keywords, steady growth in organic visits. The phone rings more often.

    Month 5-6

    The growth

    Stable rankings for key terms, organic traffic growing month on month, first leads coming straight from Google without ads.

    Month 6-12

    The return

    Organic traffic becomes a steady acquisition channel. Every month that passes, cost per client drops because you don't pay per click. The site works for you even at night.

    Who it's for

    Who it works for.

    Local SEO works best for businesses people look up on Google when they need them. If someone in your area types in your service and can't find you, you're losing clients every day.

    Medical and dental practices

    "Dentist Locarno", "orthodontist Lugano", "physiotherapist Bellinzona". Every patient starts on Google. Whoever shows up first gets the call.

    Restaurants

    "Restaurant Locarno", "pizza near me", "where to eat Lugano". Your next client is searching right now. If you're not in the top results, they're booking somewhere else.

    Hotels and tourism

    Tourists search on Google before booking. Strong organic ranking reduces dependence on Booking and cuts commissions by 15 to 20%.

    Real estate

    "Apartment for sale Locarno", "real estate Lugano". House hunters start on Google. A well-ranked site generates qualified requests without middlemen.

    SMEs and craftsmen

    "Electrician Locarno", "painter Lugano". Your client has a need and is searching now. If you show up when they search, work comes on its own.

    Professionals

    Lawyers, accountants, consultants, architects. Word of mouth works, but it has a limit. Google doesn't. Whoever finds you online arrives already convinced.

    FAQ

    Frequent questions.

    There are several reasons: the site might not be indexed, content might not be optimized for the right searches, technical structure might have issues, or your competitors have worked harder on this. An analysis tells us exactly what's missing.

    It takes work on three fronts: optimizing the site technically (speed, structure, mobile), creating content that answers your clients' searches, and building your local presence (Google Business, reviews, citations). We handle all of it.

    They invested in SEO before you. They have a faster site, richer content, more reviews, a well-kept Google profile. The good news: it's not magic. It's a repeatable process. The bad news: the longer you wait, the wider the gap.

    It's the work done to make your site appear in the top Google results when someone searches for your service. It's not paid advertising. It's building a site Google recognizes as the best answer for a given search.

    First improvements show in 2 to 3 months. Meaningful results (stable rankings, growing traffic) in 4 to 6 months. Strong results in 6 to 12 months. It depends on competition in your area and your industry.

    More than ever. People keep searching Google before picking a restaurant, a dentist, a craftsman. AI changed how Google presents results, but it didn't change the fact that whoever shows up first gets the client.

    It depends on your urgency. Ads bring immediate results but every click costs. SEO takes months but the traffic it generates is free and grows over time. The best strategy: start with both, then reduce ads as organic traffic grows.

    The basics, yes: keep the Google profile updated, reply to reviews, write useful content. But ranking competitively requires tools, technical experience and time most business owners don't have.

    Small local businesses are the ones that benefit most. Big brands compete nationally. You compete in your area, against 5 to 10 direct competitors. The field is small and winning is far more accessible than you think.

    For a local business in Ticino, a full SEO service (audit, optimization, content, monthly reporting) starts at around 800 CHF per month. The price varies with industry competition. We give you a clear quote after the initial analysis.

    Initial technical audit, keyword research, on-page optimization, Google Business Profile management, monthly content creation, local link building, ranking monitoring and monthly reports. All included.

    No, and be wary of anyone who does. Google decides ranking with an algorithm that changes constantly. What we guarantee is a tested method, full transparency on results, and measurable improvement month after month.

    Three signals: they show you what they'll do before starting, they don't promise guaranteed rankings, and they send monthly reports you understand. Three red flags: they promise first place, they don't explain what they do, and they ask for a yearly contract without metrics.

    Yes. For many clients the best strategy is to start with ads for immediate results and build SEO in parallel. The two complement each other.

    Want to know where you're losing
    visibility on Google?

    15 minutes. You tell us what your business is and what you offer. We check where you rank, where your competitors are, and what it takes to overtake them. If we can't help you, we'll tell you right away.

    Book 15 minutes

    No commitment. No hidden costs.