From shy to on camera

    We get it. That's why we don't ask you to be good already. We film you while you do what you do best: your job. Month after month, until you watch yourself back and think "that's me."

    Reels for entrepreneurs in Ticino. Without copying anyone.

    Before us
    After us

    Centro Sportivo Minusio

    Sports center

    "From stiff in front of the camera to leading their own content."

    Our rules

    A few things we believe.

    01

    We don't make corporate videos.

    We make content for social. The kind people watch by choice, not because they have to. If you want the drone flying over the building with dramatic music, we're not your team.

    02

    We don't work from templates.

    Every business is different. A restaurant doesn't communicate like a dentist, a craftsman doesn't communicate like a hotel. We study your world before turning the camera on.

    03

    We don't ask you to come to a studio.

    We come to you. In your kitchen, your office, your site. Authentic content is shot where the real things happen, not in front of a white backdrop.

    04

    We don't leave you alone with the files.

    We edit, caption, write the copy, publish. You receive the content ready. Or rather, your followers receive it. Your only job is half a day a month.

    05

    We don't promise you'll go viral.

    We promise to be consistent. The algorithm doesn't reward a lucky shot. It rewards whoever shows up every week with something worth watching.

    06

    We don't work with everyone.

    We work with people who have something real to tell and the will to put their face on it. Even if today the camera scares them. That part we handle.

    The problem

    You know you need video. Now what?

    The problem isn't convincing you that video works. You already know. You see it every day in the profiles of competitors who are growing. The real problem is that you don't have time, you don't have ideas, and you don't want to look ridiculous. So you put it off. And every month you put it off, someone else posts one more reel and wins one more client.

    0
    videos posted this month

    The profile is frozen

    You opened Instagram three years ago. You added the logo, a few photos, maybe a reel. Then everything stopped. A frozen profile says one thing: that your business is frozen. It isn't true, but whoever doesn't know you doesn't know that.

    0%
    of customers check social before choosing

    They judge you before they know you

    Your potential client opens your profile, sees four blurry photos and a last post from six months ago. Then they open your competitor's, full of reels, stories, fresh content. They don't pick the best one. They pick the one that looks alive.

    0s
    to catch attention on a reel

    Pressing record isn't enough

    Everyone has a phone. But a video that works on Instagram isn't just any video. You need a hook in the first two seconds, a rhythm that keeps people locked in, an edit that guides the eye. Without structure, people scroll past.

    0
    pieces a month to grow

    Consistency beats perfection

    A perfect video every three months does nothing. The algorithm rewards whoever posts regularly, whoever shows up. And you have a business to run. You can't also be the videomaker, the copywriter and the social media manager.

    What we do

    Everything. From the first idea to the last hashtag.

    Before turning a camera on, we sit down and figure it out. Who your clients are, where they spend time online, what makes them choose you over someone else. From there we build the month's plan: how many videos, which topics, which platforms, which goal. Not what you like. What works for your clients.

    STRATEGY

    Every video has a structure. A hook that catches in the first two seconds, a body that holds attention, an ending that drives action. We don't improvise. We write everything before shooting, and if you need to talk on camera, we prepare the text word by word.

    SCRIPT

    We don't ask you to come to a studio. We come to your business, your environment, your reality. We film you at work, your team, your clients, your products. No stock footage, no actors, no pretending.

    FILMING.

    Half a day of shooting becomes a month of content. Every video cut for the right platform: vertical for Reels and TikTok, horizontal for YouTube. Subtitles, color grading, music, graphics. All included.

    EDITING

    If you want, we publish too. Right times, optimized copy, targeted hashtags. Your profile grows every week without you opening the app. Every month we send a report with the real numbers: contacts, clients generated. No vanity metrics.

    PUBLISHING

    Most of our clients on day one are afraid of the camera. By the third month they speak on their own, without a script, looking into the lens as if they were talking to a friend. We've turned restaurateurs, dentists and craftsmen into people their clients recognize on the street. That kind of trust you don't buy with ads.

    COACHING.
    How it works

    One day of shooting. One month of content.

    01

    Briefing and strategy

    We meet, understand your business, set the goals. We build the month's editorial plan: how many videos, which topics, which platforms. We prepare the scripts.

    02

    Shoot day

    We come with our gear and shoot the whole month's content in one session. You don't need to prepare anything, just be yourself. If needed, we guide you step by step.

    03

    Editing

    Over the next 5 to 7 days we edit everything. Every video cut, captioned, color-graded, optimized for the platform. We send previews. Two rounds of revisions.

    04

    Publishing

    Once approved, we schedule and publish. Copy, hashtags, timing. Fully handled. Your profile moves every day even while you're in the kitchen or on site.

    05

    Analysis and growth

    At the end of the month we look at the numbers. What worked, what didn't, what to try next month. The plan evolves with data, not opinions.

    Results

    Before and after.

    Centro Idea, Dental Practice

    From 5'912 to 7'314 followers with one reel

    +1'402 followers, +107 DM requests, +24 appointments. A single reel turned the profile into a patient acquisition channel.

    +0
    followers
    +0
    DM requests
    +0
    appointments
    Centro Fitness Minusio

    +57 trials in January

    +28% trials compared to the same month in previous years. The videos brought in new people who had never heard of the center.

    +0
    free trials
    +0%
    vs previous years
    0
    videos / month
    ASD Le Rose

    Half a million organic views

    One video passed 500K organic views. +220 comments, +50 messages, +17 new members. Without a single franc in ads.

    0K+
    organic views
    +0
    comments
    +0
    new members
    Portfolio

    Content we've made.

    Centro Idea
    Danza Losone
    CSM Minusio
    Danilo Vaudagna
    Studio Bianchi
    AquaPassion
    ASD Le Rose
    Studio Dotesio
    Who for

    Who it works for.

    If your business has something visual (a dish, a treatment, a site, a before and after) you already have the content. We turn it into video that brings clients.

    Restaurants

    The dish coming out of the kitchen, the bartender pouring, the room full on Friday night. Food sells through the eyes. And your next client is searching "where to eat tonight" on Instagram.

    Hotels and tourism

    The view from the terrace, breakfast served, sunset on the lake. Tourists choose on Instagram before opening Booking. A curated profile is worth more than ten reviews.

    Medical and dental practices

    The patient is afraid. A video where the doctor explains a treatment calmly cuts that fear better than any brochure. Whoever sees you online arrives already trusting you.

    Fitness and wellness

    Client transformations, exercises explained, behind the scenes. Fitness runs on visual proof. A reel with a before and after is worth more than a hundred words.

    Real estate

    Property tours, the neighborhood on film, the agent describing the area. Whoever's buying a home wants to feel inside it before the visit. Video allows that. Photos don't.

    Craftsmen and professionals

    The hands at work, the project taking shape, the final result. Your work is already content, it just needs someone to film it and put it in front of the right people.

    FAQ

    Frequent questions.

    It depends on how much content you need and the cadence. A base package with one shoot per month and 8 to 12 edited videos starts around 1'500 CHF/month. Packages with social management included have a different cost. We give you a clear quote after the first meeting.

    In half a day of shooting we capture material for 8 to 15 finished videos, depending on format. Short reels take less time, more structured videos take more. We use every minute.

    Not necessarily, but it helps. Profiles where the owner speaks in first person grow faster and build more trust. If the camera makes you uncomfortable, that's normal. We guide you, and after 2 to 3 sessions it's no longer an issue.

    We ask for half a day a month for shooting. Everything else is on us: editing, copy, publishing. Your effort is minimal. The result is a profile active every day.

    We always come to you. We film in your business, in your real environment. Authentic content works better than studio content.

    Instagram, TikTok, YouTube Shorts, Facebook, LinkedIn. It depends on where your clients are. You don't need to be everywhere. You need to be in the right place with the right content.

    The first signals (follower growth, views, messages) show up in the first month. Real contacts and clients from social take 2 to 3 months of consistent posting.

    Yes. We show you portfolios with finished videos, making-of footage and before/after transformations from real clients. Every sector has its examples.

    Yes. During the shoot we also take professional photos for the feed, the site and print. Included in the monthly packages.

    Yes. We work month by month, no annual contracts. If the results don't convince you, you stop. So far, no client has stopped after the third month.

    Want to see what we could
    tell about your business?

    15 minutes. You tell us what you do, we show you how we'd tell it on social. If it's not for you, we'll say so right away. We're not the insisting type.

    Book 15 minutes

    No commitment. No hidden costs.